Author: Diane Fusco
As a transcriptionist who specializes in Internet marketing terminology, I've often been asked to transcribe audio recordings of teleseminars. What's interesting is that there are still folks out there who don't record every single one of their teleclasses! Let me address this issue first.
Recently, a woman who ran a national company sent a mass email stating that she would be hosting a conference call on a particular subject. I responded, as I often do, asking her if she would like me to transcribe the event. She was surprised - she hadn't even planned on recording it! I will suggest right here that yes, you do want to record all of your audio events. You need a record of all your events for your own information and also so that you can offer them as a product to those who missed out on what happened. One very simple way to do so is two words: Audio Acrobat. If you're not yet familiar with this company, please first investigate them at http://audioacrobat.com.
In addition to recording your event, you will also want to have a written transcription. Here are five reasons why:
1. For clients who miss the call, it's great to offer them a download. Still, many people in today's busy world may not have the hour these seminars typically run to sit down and listen to your class. Why not offer them a PDF transcript of your seminar to skim through?
2. If you are thinking of selling the recording of your class, you can increase the value - and your profits - by also providing customers with a written copy of the information covered.
3. When you are planning topics to address in the future, you will want to use the written copies as reference points. You are also busy and won't have time to listen to a 60-minute audio, but you will be able to refresh your memory by quickly scanning a transcript.
4. You can more easily reuse and repurpose content that you've created in a teleseminar to produce, say, articles such as this one for article marketing if you have a written record of topics you've discussed.
5. You can keep track of clients' frequently asked questions. The more you know about what your customers want to know, the easier it is for you to create info products to serve them.
Don't lose your content forever by not having your teleseminar transcribed, or worse yet - never recorded! The investment in these services will pay off for you many times over in the end.
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